Post by sumaiyasumi8855 on Oct 30, 2024 8:24:53 GMT
The consumption of audiovisual content increases every year . In 2021, for example, internet users consumed 47 minutes of video per person per day , on average. So it is not surprising that we are in the midst of the era of video marketing .
Okay, so knowing this… What do we like to see as users? Well , the most consumed content is mainly tutorials , followed by humor and music videos . And, for the moment, we still prefer what is long-lasting over what is ephemeral, since 3 out of 10 of the posts viewed are
bulk sms marketing ephemeral , while the majority, 7 out of 10, are long-lasting.
5 reasons (if not 1000) to use video
How to make a good video
The romance of video with eCommerce
But… Where are we going?
5 reasons (if not 1000) to use video
1. The data speaks for itself
As we can see in the Mobile Report in Spain and in the World , video has become one of the most consumed formats and the data corroborates this:
- 90% of social media users consume videos .
- 82% of internet traffic is captured by video.
- 54% of consumers prefer to watch video content from a brand over another format.
2. It helps us retain more information
For example, when manufacturing products or explaining how to use an application, 53% more data will be retained if we use a video.
It is also important to note that we retain 95% of the information shown to us on video , compared to 10% of that presented in written form.
Another fact worth highlighting is that 42% of users watch informative videos and 39% watch explanatory videos.
3. Video is a sales booster
Or so they say: 8 out of 10 marketers say that video positively boosts their sales . Customers understand more, know more about their services or products , ask fewer questions before buying and buy more.
In addition , the pandemic has forced many companies to adapt their way of selling, mainly online. Or, in other words, + videos = + eCommerce sales.
As a result, many companies no longer have physical spaces and have moved into the digital world with different types of live videos: training, information, video conferences , and above all webinars , which allow the company to be known and the brand to be humanized.
4. Video increases brand awareness
Video marketing helps companies reach new audiences and direct them to their social media and website. In addition, it is the content that has the greatest impact on decision makers. Communication will never be understood again withoutvideo.Audiovisual content created to impact B2B decision makers achieves positive results. In other words, once again, a picture is worth a thousand words (especially if it is moving).
What else does a video offer us when we want to promote our brand? Well, mainly…
Transparency and clarity in product and service presentations,
Capture the attention of stakeholders
Provide a light and attractive introduction to the product/service
5. The master in attracting followers on social networks
66 % of social media users use them to watch videos , and a good example of the success of video is the flourishing of TikTok , the native video social network.
The key is to produce content created and adapted for each platform. Without going any further, we have a couple of success stories at Elogia that I would like to comment on, with two clients that we love working with:
With WWF: In a CRO project for creatives in Paid Media, when we included videos, in addition to the static pieces we were already working with, we managed to lower the CPL by 26%.
On Citibox 's Instagram : we achieved a 49% engagement rate and a 98% engagement + views when we started using videos, compared to a 5% engagement rate and a 5% engagement + views for static pieces.
How to make a good video
“Okay, you’ve convinced me, I want to start making videos . But what do I need to know before I start creating?” Well, here are 9 tips for making great videos:
Research the client and know your audience.
Adapt to the platform on which the piece will be published.
The most important thing: take care of the message.
But the shape is also important: Knowing how to choose the style that each piece needs.
Good resources are needed : programs, stocks, equipment, etc.
It is interesting that the publisher is also the creator of the concept.
Fundamental: achieving a good time-result relationship.
There is no magic formula, but experience gives you the agility to know what each project needs.
Never stop researching new formats, trends, programs. We are in a very changing area.
The romance of video with eCommerce
In the world of eCommerce, video is a very necessary format. When it comes to purchasing, users are looking for as much information as possible about the product and the best way to offer this information is through video.
There are several video formats that fit perfectly with e -commerce , such as tutorials, promotional videos or product presentations.
But… where are we going?
The prevalence of video over other formats is clearly seen knowing that the two platforms that have grown the most in Spain are Twitch and TikTok. I want to focus mainly on the latter with some interesting data.
TikTok is NOT a second screen. But why? Because only 7.7% of TikTok users watch TV or another screen while using the app. In other words, TikTok doesn't want to compete with Instagram and Facebook, but with Netflix, Amazon Prime and Disney+ . In addition, we have recently seen that, for example, Instagram ranks short videos, 15 seconds long, better, while TikTok is already looking to move to 10-minute formats.
Another interesting fact is that 52% of videos on other platforms carry the TikTok logo, meaning people no longer make videos, they make TikToks .
The future is already here… in the form of metaverses
Metaverses are environments where humans interact socially and economically as avatars, through a software support in a cyberspace, which acts as a metaphor for the real world, but without the physical or economic limitations imposed there .
There are already examples of companies that are betting on this type of action, such as Walmart, which made a shopping experience simulation that has gone viral. Recently, Pull & Bear announced a new clothing line through the virtual world. The list of companies and industries that are already in the metaverses is growing ever longer.
The conclusion we can draw from this article is very simple: you have to make videos! If you don't know where to start or how to integrate audiovisual content into your marketing strategy, contact us and we'll give you a hand!
