Post by ruhaimaromana22 on Nov 2, 2024 5:59:49 GMT
Social media has become an everyday tool for most people. That's why many brands, stores and entrepreneurs now use it to promote their products. The online options are varied, however there are two platforms that compete for first place: LinkedIn vs Facebook, but the big question is: Which one is better?
That is why in the following writing we will analyze all the alternatives that each one offers so that the user can decide which one to keep.
Campaign Focus:
Before choosing any of these two platforms, the first thing you need to be clear about is the goals you want to achieve, such as:
Objectives: This will allow you to control the social media marketing service campaign in all its aspects, taking into account every detail such as deadlines, strategies to be used, among others.
The objectives within each campaign seek to increase visibility, increase positioning and coverage, achieve the conquest of new customers and of course obtain a greater number of sales.
Users to be captured: to do this, it is necessary to know the potential clients. It is necessary to define their tastes, lifestyle, values, connection time, among others. This information is also known as the target or buyer persona. Once all these aspects are defined, it is very likely that the campaign will be more successful.
Amount of money to invest: another aspect to consider in the war between LinkedIn vs Facebook is the advertising costs that each of them entails.
Advertising on Facebook is much cheaper than on LinkedIn, which can cost between $5 and $10 per click, while Zuckerberg's main platform can be as low as $2 despite ensuring a fully optimized product.
The advantage of LinkedIn is that there is a high chance that the right people will be the ones viewing those ads.
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Types of ads: On LinkedIn, these can be in image, video or carousel format. The platform also offers sponsored ads that reach users directly and in a personalized way.
Another type of ad is text ads, which have a different format, and dynamic ads that attract more attention from potential customers.
On Facebook, the options can be more varied: video that shows the characteristics of the product, with images that help to direct traffic more. Collection ads show a large number of images. Sequence ads show up to 10 images of the same ad. There are also lead generation and instant experience ads.
LinkedIn vs Facebook users and groups
1.- Users: in this sense there are marked differences between the two platforms. For Facebook it is very important to know users on a personal level, what they like, their birthday, groups they follow, among others.
But when analyzing LinkedIn, this platform has even more valuable information that has to do with the professional field, such as the rank achieved within the company. This information is also known as B2B. Without a doubt, this data is very valuable when choosing an online site to advertise on.
2.- Groups
Each of these platforms offers users the opportunity to interact in a group. This way, they can contact other people who are interested in both the products and services offered.
You can also establish relationships with other companies that have similar ideas. The difference between the two is the reasons why users choose the platform.
LinkedIn groups are usually made up of people who are looking to connect with others who have the same work interests.
Facebook groups are about socializing and connecting more personally. People can share political and religious ideas, tastes, food, entertainment, and more.
These characteristics present in both networks are decisive when choosing one to promote the business. Everything will depend on the type of economic activity of the business.
LinkedIn vs Facebook Advertising
LinkedIn vs Facebook should also be compared in order to advertise correctly. Depending on the type of business, the platform that best suits you will be, so the following must be taken into account:
Facebook: It has a large number of users worldwide. For this reason, the platform offers the possibility of obtaining a considerable number of potential clients. The advertisements published on this network are guaranteed to be seen by many people from different parts of the planet.
Facebook also offers several tools that will allow you to reach more people, such as: user tracking, stories, direct messages, publications, among others.
Another advantage of this network is that it also allows Instagram and WhatsApp users who also belong to Zuckerberg to join together.
That is why in the following writing we will analyze all the alternatives that each one offers so that the user can decide which one to keep.
Campaign Focus:
Before choosing any of these two platforms, the first thing you need to be clear about is the goals you want to achieve, such as:
Objectives: This will allow you to control the social media marketing service campaign in all its aspects, taking into account every detail such as deadlines, strategies to be used, among others.
The objectives within each campaign seek to increase visibility, increase positioning and coverage, achieve the conquest of new customers and of course obtain a greater number of sales.
Users to be captured: to do this, it is necessary to know the potential clients. It is necessary to define their tastes, lifestyle, values, connection time, among others. This information is also known as the target or buyer persona. Once all these aspects are defined, it is very likely that the campaign will be more successful.
Amount of money to invest: another aspect to consider in the war between LinkedIn vs Facebook is the advertising costs that each of them entails.
Advertising on Facebook is much cheaper than on LinkedIn, which can cost between $5 and $10 per click, while Zuckerberg's main platform can be as low as $2 despite ensuring a fully optimized product.
The advantage of LinkedIn is that there is a high chance that the right people will be the ones viewing those ads.
Types of ads: On LinkedIn, these can be in image, video or carousel format. The platform also offers sponsored ads that reach users directly and in a personalized way.
Another type of ad is text ads, which have a different format, and dynamic ads that attract more attention from potential customers.
On Facebook, the options can be more varied: video that shows the characteristics of the product, with images that help to direct traffic more. Collection ads show a large number of images. Sequence ads show up to 10 images of the same ad. There are also lead generation and instant experience ads.
LinkedIn vs Facebook users and groups
1.- Users: in this sense there are marked differences between the two platforms. For Facebook it is very important to know users on a personal level, what they like, their birthday, groups they follow, among others.
But when analyzing LinkedIn, this platform has even more valuable information that has to do with the professional field, such as the rank achieved within the company. This information is also known as B2B. Without a doubt, this data is very valuable when choosing an online site to advertise on.
2.- Groups
Each of these platforms offers users the opportunity to interact in a group. This way, they can contact other people who are interested in both the products and services offered.
You can also establish relationships with other companies that have similar ideas. The difference between the two is the reasons why users choose the platform.
LinkedIn groups are usually made up of people who are looking to connect with others who have the same work interests.
Facebook groups are about socializing and connecting more personally. People can share political and religious ideas, tastes, food, entertainment, and more.
These characteristics present in both networks are decisive when choosing one to promote the business. Everything will depend on the type of economic activity of the business.
LinkedIn vs Facebook Advertising
LinkedIn vs Facebook should also be compared in order to advertise correctly. Depending on the type of business, the platform that best suits you will be, so the following must be taken into account:
Facebook: It has a large number of users worldwide. For this reason, the platform offers the possibility of obtaining a considerable number of potential clients. The advertisements published on this network are guaranteed to be seen by many people from different parts of the planet.
Facebook also offers several tools that will allow you to reach more people, such as: user tracking, stories, direct messages, publications, among others.
Another advantage of this network is that it also allows Instagram and WhatsApp users who also belong to Zuckerberg to join together.
